George Duffield is featured in the Growth & Scale Report for his strategic approach at National Integrity Title Agency (NITA). He emphasizes that “marketing without process is nothing” and the importance of proactive business planning, always “looking around the corner before getting to the corner.”
His customer service and marketing strategy involves proactively addressing online reviews and potential issues, turning them into opportunities to build trust. This approach has led to NITA accumulating nearly 1,000 five-star reviews, which Duffield attributes to strong internal processes, including the use of tools like ClosingLock and educating clients with a “pizza tracker” mindset for transaction updates.
Duffield also highlights the significance of internal advertising, such as celebrating staff achievements to improve retention. He believes that title insurance professionals are fundamentally in the marketing business, and consistent, small updates reflecting this mindset are crucial for company visibility and success. His focus on foresight and innovation has been a key driver of NITA’s growth, setting it apart from less adaptable competitors.
